Established in 2000, the Hong Kong Inbound Tour Operators Association (ITOA) comprises mainly local inbound travel agencies and other industry peers, including airlines and hotels. The ITOA aims to build a communication platform among industry peers and work hand-in-hand with the HKSAR government in terms of tourism policies in order to contribute to the development of inbound tourism by consolidating all the relevant resources.

The goals of the ITOA are to facilitate communication among industry peers, with a hope of establishing smooth communication channels between its members and the Hong Kong Tourism Board and providing more opportunities for its members to communicate with the local tourism authorities, such as the Travel Industry Council of Hong Kong and Hong Kong Hotels Association. The ITOA also endeavours to promote the tourism business of Hong Kong and create a profitable business environment for the local tourism industry.

Over the past 17 years, ITOA has been growing steadily under the leadership of its founding president, Mr. Ricky Tse, and other former chairmen with the enormous support of its members. The ITOA organizes various exchange activities for its members in Hong Kong, China and all over the world on a regular basis. Since the launch of the Belt and Road Initiative, the ITOA has also been helping the members to develop the inbound tourism market and seek business opportunities by fully leveraging on its existing resources and strengths.

Going forward, ITOA will continue to adhere to its objectives and contribute to the development of inbound tourism industry in Hong Kong by collaborating with its members.